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As a traveling Application Engineer by day, I try and force some travels to customers that take me along historical or famous automotive routes. February of 2019 was no different. Situated approximately 35 minutes from the Bologna airport in Sant’Agata Bolognese, Italy, the Lamborghini Museum was a welcoming sight.
Parking was a bit odd initially, as we had to find parking on a side road instead of anything official, like at most museums or factories. However, I found a spot pretty quickly down the street and had a nice walk to the gates. Just opposite the museum and factory was the BullBar, which is a small café where you could rent a Lamborghini Huracán Spyder, Huracán Performante, or Huracán Evo Spyder for as little as €140,00 ($171.00 from date of publishing) for a 10-minute drive. Since I had customers to travel to a few hours to the south, I (sadly) did not have the time to go for a spin. As I made my way through the company gates, I was kind of disappointed but also excited at how simplistic everything was designed.
Just inside the Museo Lamborghini MUDETEC is the reception desk to pay for entry and begin the self-guided tour. As you begin, you get a brief history lesson in Lamborghini’s roots before the museum opens up into a simplistic two-story display of vehicles, engines, and small attractions.
I did love how some of the cars seemed to have been brought straight from the track to the showroom. While some of these track cars had huge wall displays behind them showcasing their history and wins, many vehicles just had a small pedestal or TV displaying each’s general information.
The museum was set up more like a high-class dealership than a museum, and the limited amount of vehicles makes it relatively quick to walk through, even while reading everything and taking pictures. I spent about an hour to an hour and a half slowly making my way through it. Some attractions, such as a Lamborghini simulator, cost extra on top of the entrance and was very dissatisfying. I have seen home-setups that are more elaborate and immersive.
Of course, there was the typical Lamborghini brand store at the museum’s exit with everything from keychains to luggage, all branded with the Bull. Even though the museum was much smaller than I would have imagined, I really did enjoy the time I spent there, and it was definitely worth the detour.
As a side note: Just after my visit, Lamborghini announced that the museum would be rebranded as the “MUDETEC”, short for Museo Delle Technologie (English: Museum of Technology). So, in the future, you may hear of it called solely as “the MUDETEC”.
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